Jason Alba: comments – are there ANY comments? Many blogs don’t have any, so getting comments consistently is a good sign.
Asif Anwar: That is also related to traffic. But, traffic that is driven to get involved with the blog. This is also good to determine stickiness of the blog. This is also true for trackbacks it receives.
Jason Alba: content – is the content well-written or does it look scrappy, too long, or rambling?
Asif Anwar: Well, judging many blogs for their contents is a tough job. But, I also believe on what you said. I think this is not a good measure to rank. Because, a blog is either a good blog or a splog. So, judging content quality manually, for ranking many blogs would be a waste of time, since there are many blogs out there with good contents. And I want to rank only the good blogs.
Jason Alba: Frequency of posts – does the blogger post at least once a week? At least three times a week? If there are weeks with gaps, that’s not a good sign.
Asif Anwar: Yes, that also can be a good indicator. But, if we turn back to quality contents, then it takes much time to post a researched content, while regular statements are easy to post. So, I would not go for this as a big factor for ranking. Just, think of your favorite actor who stars in a movie after long time, but makes hit films. It doesn’t mean that your actor is inferior than others who stars in movies frequently.
Jason Alba: google ads – if there are TOO many ads, which imo is usually more than one section of the blog, I feel the blogger doesn’t understand community and conversation and value add and instead goes for “w00t! I’m going to make 5 cents!”
Asif Anwar: I fully agree on this.
Jason Alba: widgets – if there are too many widgets I’m assuming they don’t get it. Widgets, in general, add to the noise on your blog, and noise is the last thing you want to introduce on your own property.
Asif Anwar: It’s sometimes smart to have widgets in your Web 1.0 site to represent Web 2.0 functionality. Having a Web 2.0 site for yourself can be costly. I always support simplicity, but wouldn’t blame on widgets.