If you provide any product and/or service, then you need to present yourself on the web page. To get your business online, you have to copy write your contents and make a good presentation. Now, what will you write?
Here are 5 P’s that you need to consider while preparing your contents or presentation, which as well can be used for a good web brochure or even hard copy of corporate identity (brochure).
You need to have a great introduction before you start the conversation. Use hook words to attract the reader to go through rest of the contents in your webpage. This can be either through words/contents, images, or any other web resources.
Always remember that there are quick visitors that will stay for few seconds and never will go through all of your contents. I guess this type of visitors is the major part of your traffic. So, you always need something that speaks more than thousand words. It can be any Presentation in flash or any other animated format that speaks louder, especially communicates quicker than words/contents.
When you are offering service or product, always mention what are your principles. i.e. what quality guidelines you follow. If a visitor is reading more of your contents, then s/he would also like to know how good you are at this service and/or products you are offering. And a mention of your principles is a very good start.
The customer may also want to know how you manufacture or do the work. This portion can also include the tools you use. If you fear that the customer may have lack of confidence on you, then you should mention them. Mentioning your processes can also attract other large companies through your website, since they want to see if you can do it right.
The visitor also would be interested in what experience you have gained earlier. And what type of similar task you do. This doesn’t have to be past work, it can be a demo also.
These 5 P’s will help you to develop ideas for copy writing for your website.